A Look Back at Our 2023 Warehouse Expansion
In this exclusive behind-the-scenes tour, we take you inside our state-of-the-art warehouse, a significant milestone for Coffee Crafters. While this video was originally filmed in 2023, we are excited to finally showcase it on our website in 2025, highlighting the advancements and improvements that have shaped our operations today.
A Grand Entrance: Welcoming You to the New Facility
The video opens with a wide shot of the exterior of our newly expanded warehouse. The large, modern facility stands as a testament to our growth and commitment to innovation in coffee roasting. As the camera moves closer, the entrance doors slide open, inviting viewers into the heart of our operations.
Inside, bright overhead lighting illuminates the spacious interior. The neatly organized layout immediately reflects efficiency, with workstations, storage areas, and assembly sections strategically positioned for streamlined workflow.
Production and Assembly: Where Coffee Roasters Come to Life
Moving further into the warehouse, we see our dedicated production area, where Coffee Crafters’ Artisan and Valenta series roasters are assembled with precision. Employees, clad in branded Coffee Crafters uniforms, are hard at work, meticulously fitting components together.
The video highlights various stages of production:
- The frame assembly station, where the structure of each roaster is built.
- The component integration area, where heating elements, fans, and control panels are installed.
- The quality control checkpoint, where each roaster undergoes a rigorous performance test before shipping.
Throughout the footage, the camera zooms in on close-ups of the machines, showcasing the craftsmanship and durability of each model.
Warehouse Storage: A Stocked Inventory for Faster Shipping
The next section of the tour moves into the storage area, featuring rows of stocked inventory—from fully assembled roasters to replacement parts and accessories. Our efficient inventory management system ensures that customers receive their orders quickly.
The video highlights some of the most in-demand products:
- Valenta 3, 8, and 18 Roasters – Lined up and ready for shipment.
- Cooling trays and exhaust systems – Essential accessories for professional roasting.
- Green coffee storage – Bags of high-quality unroasted beans sourced from various coffee-growing regions.
Testing and Demonstration: The Heart of Innovation
One of the most exciting parts of the video showcases our in-house testing and demo station. Here, our team performs live roasting demonstrations, ensuring every machine meets our high standards. A Coffee Crafters expert walks viewers through a roast cycle on a Valenta 8, explaining how the fluid bed roasting technology delivers a cleaner and more consistent roast compared to traditional drum roasters.
Viewers get a close-up of the coffee beans tumbling in the roasting chamber, turning from pale green to rich brown, releasing their signature aroma. This section underscores the ease of use and precision control available in our roasters.
Packing and Shipping: Preparing for Customer Success
The final segment of the tour focuses on the packing and shipping process. Workers carefully wrap and box each roaster, ensuring safe delivery. Custom packaging solutions are shown, designed to protect delicate components during transit.
A shot of the shipping dock captures the moment when Coffee Crafters roasters are loaded onto trucks, heading to customers worldwide. The video closes with a warm message from our team, thanking customers for their support and sharing excitement for future innovations. How much does it cost to ship our roasters? Domestic $575 flat fee shipping on Valenta models. International: Get an international shipping quote.
Looking Ahead: The Future of Coffee Crafters
Since this video was filmed in 2023, we’ve continued to expand our product line, including the upcoming Valenta 12roaster, designed for mid-sized operations seeking a balance of power and efficiency.
This warehouse is more than just a facility—it’s the foundation of our commitment to quality, innovation, and exceptional customer service. As we continue to grow, we look forward to providing even more cutting-edge coffee roasting solutions for our valued customers.
Stay tuned for more updates, and thank you for being part of the Coffee Crafters journey!