FORT LAWN, SC – Before a coffee plant can produce the cherries from which we harvest the coffee beans from, they must first blossom. It is from these white flowers that appear on the plants that our customer got their name, White Blossom Coffee Company. Located in Fort Lawn, SC, these guys have been providing fresh coffee to the local community since 2016 and continue to grow every day. Their coffee roaster of choice? Our Artisan XL fluid bed coffee roaster.
“We started in December of 2016 because a local market was looking for a coffee vendor and I thought it would be a cool way to explore my own coffee interests as a hobby,” said Darren Jones, owner of White Blossom Coffee. “I was already roasting in one-pound batches for personal use and loved trying new coffee. We started with two coffee origins and grew quickly. Within the first year, the demand was so great that it became more than a hobby. Now we have an average of 25 single origins in my shop.”
Educating your customers and potential customers is a great way to market your products. Darren does this by constantly communicating with his customers as well as set up tastings to give samples to people who are interested in the fresh coffee.
“I love teaching people about coffee,” Darren said. “Whether it’s just talking coffee profiles or going more in depth about origins, cultivation, and processing. It’s a lot of fun teaching and seeing people take more interest.”
With the combination of educating customers and always providing new products, White Blossom Coffee has created a pipeline of loyal customers who appreciate the hard work that goes into running a business like this.
“Our company is small and family operated,” said Darren. “That creates more of a personal touch. Combined for my love for sharing knowledge of coffee, people tend to become loyal to us. Selling coffee in a retail setting is an adventure.”
You can find more information about White Blossom Coffee Company by using the following links:
Website: https://www.whiteblossomcoffee.com/